Meet Soteria
The Greek goddess of safety and preservation from harm
Safety from the sun's harmful, skin cancer-causing rays
Preservation of your youthful skin with fashion-forward UPF everyday essentials
About Us
Soteria was founded by three sun-conscious, skin-cancer prone friends, who struggled to find both fashionable and UV blocking apparel. Our mission is to protect our customers while elevating their wardrobe.
We focus on sourcing fabric blends that yield the highest UPF rating, without compromising on quality, breathability and sustainability.
Your protection from the harmful and damaging sun is what's most important to us. Reduce exposure and live freely knowing that 97% of UVA and UVB rays are blocked. Style pieces head-to-toe with our mix n’ match sets or integrate into your existing wardrobe.
Never choose between fashion and function - Explore beyond the shades and shadows with the confidence of Soteria’s protection.